If you don't take a stand, take a seat.

If you don't take a stand, take a seat.

If you don't take a stand, take a seat.

Portrait of Emma
Portrait of Emma
Portrait of Emma

A corporate launcher & tech enthusiast, board member in Philip Morris Ukraine, with one of the most successful IQOS launches, bringing over 1.5mio users in 5 years, getting into TOP5 product in Google's Year in Search, and being awarded with Effie Grand Prix 2021 (first time in a history, as company, not an agency)


Before was working as an executive on the client & agency side for McCann, Nespresso, Desigual, and Starwood.


Big fan of engines & golden retrievers.

A corporate launcher & tech enthusiast, board member in Philip Morris Ukraine, with one of the most successful IQOS launches, bringing over 1.5mio users in 5 years, getting into TOP5 product in Google's Year in Search, and being awarded with Effie Grand Prix 2021 (first time in a history, as company, not an agency)


Before was working as an executive on the client & agency side for McCann, Nespresso, Desigual, and Starwood.


Big fan of engines & golden retrievers.

A corporate launcher & tech enthusiast, board member in Philip Morris Ukraine, with one of the most successful IQOS launches, bringing over 1.5mio users in 5 years, getting into TOP5 product in Google's Year in Search, and being awarded with Effie Grand Prix 2021 (first time in a history, as company, not an agency)


Before was working as an executive on the client & agency side for McCann, Nespresso, Desigual, and Starwood.


Big fan of engines & golden retrievers.

14

Years in marketing & tech

7

7

7

Happy years in PMI

12

12

12

Industry Awards

Capabilities

Consumer experience

My love and my obsession. Building a unified experience people will love across the CJ, delivering a brand premium with value creation chains.

Business modeling

Building sustainable data-driven business models based on unit economics, LTV and prescriptive models. Supported by successfully launching of global brands, such as IQOS, and Nespresso, as well as small start-ups, such as Vivahiba, and Transpose in the EU and US.

Marketing & Sales

Deep knowledge of optimal RTM strategies across commercial mix: covering portfolio, pricing, channels and programs.

Leadership

Led a digital transformation for Philip Morris Ukraine, manage 100+ performing teams, as well, as creating an in-house digital agency inside PMI.

Digital marketing

Expert knowledge across all digital marketing channels (SEM, paid social, display/programmatic, e-mail marketing & SEO) and on-hands experience in executing and optimizing campaigns using standard tools ( Google Ads, DV360, Google Ad Manager, The Trade Desk DSP, Citrus Ads, Criteo, Magnite, Google Analytics, Facebook Business Manager)

Data Science, ML & AI

On-hand experience in developing predictive models, and machine learning powered by AI with first- second and third-party data. Shifting descriptive analytics to prescriptive modelling enables a sustainable advantage of network effect in FMCG and product companies.

Technology

On-hand expertise in developing and deploying global CRM & ERP systems (Salesforce, Adobe SAP), as well, as creating flexible and agile infrastructure by using low-code platfroms (such as Corezoid). Successfully deployed OCV and CRM for Nespresso and in-house infrastructure for IQOS.

Corp. finance

Full responsibility for P&L and cash-flow management, delivering a 2-digit growth on NOR and a 3-digit shift in OI for IQOS, being negative in 2016

Agile project management

On-hand experience in Agile, Scrum, Lean and Kanban. Certifies Product owner and Scrum Master. Recently, run a transformation of the operational model for IQOS by deploying a Scaled Agile Framework across the whole affiliate in Philip Morris Ukraine,